Across 8 listings matched by reference number in a sample of dealer catalogues dated 2026-10-01, asking prices for this reference ran from $609 to $672, with a median of $640, a spread of 1.1x for the same reference. Across the 8 listings matched for 15400ST, the cheapest asking price ($609) came from a ZF-labelled listing and the dearest ($672) from a APS-labelled listing; the 2 named factory labels appear with medians from $609 to $672. Nothing here is for sale and no listing is paid for, and sale.
On this page
Every asking price we found for 15400ST
Sorted low to high. For 15400ST, every one of the 8 listings below named a factory label.
| Asking price | Factory label on the listing |
|---|---|
| $609 | ZF |
| $609 | ZF |
| $609 | ZF |
| $609 | ZF |
| $672 | APS |
| $672 | APS |
| $672 | APS |
| $672 | APS |
What does each factory label ask for 15400ST?
| Label | Listings | Median asking price |
|---|---|---|
| APS | 4 | $672 |
| ZF | 4 | $609 |
What other Royal Oak references are in the sample?
In the 2026-10-01 sample, other Royal Oak references are grouped together and ordered by how many listings matched each. The references below sit in the same group as 15400ST, and each link opens its own asking-price range, sample size and date.
- 26240OR (8 listings · $850 – $1,142)
- 15500OR (7 listings · $621 – $850)
- 16202ST (7 listings · $609 – $1,650)
- 26240 (9 listings · $958 – $1,100)
- 15510OR (13 listings · $755 – $888)
- 15500ST (14 listings · $660 – $1,900)
How should the 15400ST range be used before paying?
- These 8 listings for 15400ST range from $609 to $672, so a price here is only comparable with its factory label and configuration attached.
- The low end on 15400ST, $609, is a question rather than a bargain: far below the rest of the range is a reason to ask what is different.
- The top of the range on 15400ST, $672, is a seller's positioning rather than evidence about the watch, so it is not a value signal either.
Method, sample and date
Reference numbers were matched literally across dealer catalogues read on 2026-10-01, which yielded the 8 listings for 15400ST shown here. Only references appearing in at least two listings are published; asking prices below $50 and placeholder zero values are excluded as data errors; quantiles are computed on this sample. These are asking prices, not transaction prices, and the sample is a snapshot: prices move, and this page will age.
Also on this reference: where 15400ST sits in the full market dataset · why the same watch has so many prices · what each payment method actually gives a buyer. Reviewed 2026-10-01.